OUTSIDERS - For those who live off-screen!
April 14, 2026
Concept
OUTSIDERS is a mobile app for children ages 6 to 12 that reduces screen time and strengthens family bonds through the gamification of offline activities and a healthy, safe social micro-network.
Objectives
Reduce children’s digital addiction without repression or family conflict.
Strengthen bonds between children, families, and the community.
Foster creativity, independence, mindfulness, and mental health.
Encourage healthy habits and connection with the real world.
Raise a new generation with a more balanced relationship with technology.
Benefits
Healthy Digital Balance
Reduced screen time without guilt, punishment, or excessive monitoring.
Holistic Development
Stimulates creativity, body awareness, autonomy, and responsibility.
Strengthening Bonds
Promotes real-life experiences among friends, family, and the community.
Target Audience
Children ages 6 to 12
Parents and guardians
Schools
Child health professionals
Educators and teachers
Organizations focused on children and adolescents
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How it Works
OUTSIDERS transforms real-world activities into fun and rewarding experiences.
Instead of capturing endless attention, the app encourages children to step away from screens to explore life: playing outdoors, playing sports, creating art, cooking, helping around the house, interacting with friends, and enjoying family experiences.
Offline activities generate points, achievements, and symbolic rewards within the app. Children document their experiences with photos and videos that can be shared only on a secure micro-social network consisting of real family members and friends approved by parents.
Unlike traditional parental control apps, OUTSIDERS does not block or punish. Children are the protagonists of the experience, while parents act as allies and encouragers.
The business model is the opposite of traditional social media: OUTSIDERS profits by reducing screen time, not by maximizing user retention and attention consumption.
Solution Context
In Brazil, about 90% of children and adolescents spend an average of 9 hours a day on their cell phones—the second-highest rate in the world. Approximately 44% of young people already consider themselves addicted to screens. Among the observed effects are irritability, inattention, sleep disturbances, declining academic performance, anxiety, and reduced IQ.
Traditional parental control apps focus only on blocking symptoms, often increasing tension and family conflict.
OUTSIDERS proposes a paradigm shift: rather than controlling, it invites children to rediscover the joys of the offline world. The project is fully aligned with the new Digital ECA (Law 15.211/2025), directly addressing growing global concerns about children’s mental health and excessive technology use.
Taking Action
Marboh Studio is seeking a partner company to form a consortium for the FINEP call for proposals:
“Intensive AI for the Digital Protection of Children and Adolescents”
💰 Up to R$ 40 million in non-reimbursable grants
📅 Deadline: 09/30/2026
The goal is to finalize and launch OUTSIDERS—the first Brazilian app that gamifies offline activities for children ages 6–12, reducing digital addiction without parental control, with the child as the protagonist.
The system will feature 4 layers of AI focused on child safety and compliance with the new ECA Digital.
Ideal partner profile:
Technology, Games, EdTech
HealthTech, AI, Family media, Brands with a social and child-focused mission
Interested? Know someone who fits this profile?
Send a message to receive the project one-pager or schedule a prototype presentation.
Potential Partners
Instituto Alana
LiveLab.org.br
Inova Unicamp
Gabriel Salomão — a leading figure in Montessori education in Brazil and creator of the Lar Montessori portal
Paloma Gracia — neuropsychologist and cognitive-behavioral therapist for children and adolescents, creator of the channel “How to Talk to Teenagers”